F&T Time with Kersten Gentle
F&T Time with Kersten Gentle
S5 Ep 3: Let's Put Timber Back in the Conversation
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What if Australia's timber industry spoke with one voice?
In this episode of F&T Time, Kersten Gentle is joined by Sarah Downey, Head of Marketing and Communications at Forest & Wood Products Australia (FWPA), to discuss the new 14 week national campaign, Let's Put Timber Back in the Conversation. Together, FTMA Australia and WoodSolutions are encouraging manufacturers, suppliers and everyone connected to the industry to confidently promote the many benefits of lightweight timber framing.
The conversation explores why the campaign was created, how simple weekly resources can help businesses start more conversations about timber, and why thousands of people sharing the same positive message can have a greater impact than any advertising campaign. Whether you're a manufacturer, supplier, builder or simply passionate about timber, this episode is your invitation to help tell Australia's timber story, one conversation at a time.
If you want to be involved contact Kersten Gentle - kersten@ftma.com.au